Looking to reach millennials online? This vast age group, 18-34, has $1.3 trillion in annual buying power, making it a great target audience. However, marketers tend to be led astray by the many preconceived notions about their personality and interests.
U.S. millennials are diverse so the more you can define your target audience, the more ROI you will see. However, there are some common characteristics that will help you reach nearly all millennials.
Millennials trust what they feel is authentic. Make your message as though it came from one of them and incorporate their language. Their attention will be sparked by reading posts that could have come from one of their friends. Millennials connect best with people over logos.
Mobile Mobile Mobile
64% of American adults own a smartphone of some kind and 85% of young adults use one. Not only that, but more than 50% of millennials are using their phones to make a mobile purchase.
Since April 2015, Google rankings have been affected by the mobile-friendliness of a website. Make sure your landing page is mobile-friendly and your website is easy to navigate on a phone.
Use Content Marketing and reach them where they’re at
Native advertising articles provide a way for advertisers to pull millennials in with engaging content -- but the key is just that. Be engaging and add value. Show these potential customers a solution to a problem they may not even know they had and that your product is the best option out there.
Engage with them on social media
62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer. So have a social media strategy in place to interact with your social media followers and mentions! It can be time-intensive but will be well-worth your time. See how one brand took engagement to a new level with the Booming Port Lavaca case study. Click on the link below to read this study.
It’s all about their experience
Millennials crave the experience of shopping more than the purchase. With online browsing a means to an end, 40% of millennials make wish lists of products they want to buy. Pinterest is a perfect example of how the shopping journey is also an act of personal expression.