Digital Trends

See whats happening in news and events from us and our partners

The Apple Watch Really Is A Game Changer

The Apple Watch will change what the public expects from wrist candy and the ancient Swiss watch industry has shrugged the new watch off as a "transient product" rather than "items of enduring value." This is a classic example of the innovators dilemma theory, but with a twists.

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Does Your Agency Really Know Digital?

Even here in South Texas, media consumption and consumer habits have shifted. Over the past two decades, digital channels have grown from little known websites and networks to the new mass media. Print media, broadcast television, terrestrial radio and relative newcomer cable television have given ground and market share to what used to be called “new media.” Digital media is now the mainstream media in 2014. In the future, it appears all media will eventually be digital. The trend doesn’t lie.

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