Digital Trends

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The Internet As A Brand Maker

The world of digital advertising is all about matching consumer behavior with relevant products and services. PPC (Pay per click) advertising, invented by Overture and perfected by Google, changed the world of marketing forever. Well-executed PPC search engine marketing does a great job of reaching customers when they’re ready to buy, or as we say in marketing, parlance at the “bottom of the funnel.”

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7 Tips on Using Video Advertising for Your Local Business

YouTube has the potential to reach the largest percentage of the population out of any marketing medium. The latest YouTube statistics reveal that more than 1 billion unique users visit YouTube and over 6 billion hours of video are watched every month. The great thing about using video advertising is that, compared to television, it is very affordable and lets you reach a significant percentage of your target audience.

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Native Advertising = BrandSense

So, what is this new term ‘Native Advertising’ we have been hearing so much about? The truth is, it’s not new. Native Advertising has been around for years on popular sites like Forbes, New York Times and Buzzfeed. 

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