Digital Trends

See whats happening in news and events from us and our partners

Jason Holmes

Recent Posts

ADM Unveils New Name - Affect Digital Media

 

Advocate Digital Media, a Texas-based digital advertising firm, has rebranded as “Affect Digital Media” and will primarily go by “ADM” moving forward.

Read More

ADM Wins National Award for Best Digital Agency

Advocate Digital Media won two first-place awards in the Local Media Association's Digital Innovation Contest. ADM won Best Digital Agency in the LMA’s small agency category and Best Native Advertising/Sponsored Content Campaign for their work on DeTar Healthcare System’s integrated 2016 native advertising campaign which ran on VictoriaAdvocate.com. Entries were submitted by agencies, newspapers, broadcast companies and digital news sites from throughout the United States.

Read More

Booming Social Media: Takeaways you can use today!


Read More

Have You Swallowed The Red Pill?

In the classic sci-fi movie The Matrix, the main character Neo is given a choice that sets up the whole movie: swallow the Red Pill

Read More

Marketing Just Happens to Be Digital

“There is no such thing as digital marketing. There is marketing – most of which happens to be digital.”

Read More

What’s The Deal With Bounce Rate?

We work with all kinds of business at Advocate Digital Media. From auto dealers and retail to health care providers and community organizations.

Read More

The Internet As A Brand Maker

The world of digital advertising is all about matching consumer behavior with relevant products and services. PPC (Pay per click) advertising, invented by Overture and perfected by Google, changed the world of marketing forever. Well-executed PPC search engine marketing does a great job of reaching customers when they’re ready to buy, or as we say in marketing, parlance at the “bottom of the funnel.”

Read More

Native Advertising = BrandSense

So, what is this new term ‘Native Advertising’ we have been hearing so much about? The truth is, it’s not new. Native Advertising has been around for years on popular sites like Forbes, New York Times and Buzzfeed. 

Read More

Google: Get Mobile Or Get off The Internet

Search engines still drive the majority of traffic to sites all over the Internet.  And when you think search you absolutely, positively must think Google. According to comScore, Google’s search market share sits at around 67% on desktop and an astounding 83.3% on mobile. This means that more than 8 out of 10 smartphone users that find your business website through search are getting there through Google.

Read More

Disruptive Innovation In Action

This week, a centuries old industry was introduced to the concept of disruptive innovation and most companies didn’t really take notice. The company that just enjoyed the most profitable quarter in history – as in ever in the history of business – just took aim at one of the oldest most profitable industries in the world. Apple has simultaneously aimed a product line at both the high end of the market and at the entry-level through it’s pricing scheme but also through style. I am of course talking about the Apple Watch.

Read More